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Marketing made simple

Marketing made simple enables you to tackle the problem of poor sales - mostly the result of customer perceptions that differ from yours.

Implications of poor marketing

  • loss of customers to the competition
  • not getting repeat business you think you should be getting
  • inability to generate new business
  • not achieving revenue targets

Solution

Every successful business requires a solid understanding of marketing basics and the ability to execute these principles.

You don't have to be a rocket scientist or a flash creative type to be a good marketer. All you need is a good understanding of marketing principles, a dollop of common sense and discipline to follow your plan.

Benefits of sound marketing...

  • loyal customers and repeat business
  • additional business... as the good news spreads
  • achieving your revenue targets

For more useful info, click on marketing made simple

For an example of customer centred marketing click on Case Study 1

Find out what one company did to improve its performance in a mature market, click on Case Study 2

For simple examples of how pricing was used, click on Pricing examples


FREE ONE-MONTH TRIAL (normally $25US/month). Take your business to the next level - click on FREE TRIAL

An excellent One-page Marketing Plan/Strategic Plan is available to subscribers.

In addition to understanding the five essentials for a LEAP,

  1. L - Leapship; how to get the best out of people
  2. E - Excel; beat the competition in a particular area
  3. A - Action to address key concerns of staff and customers
  4. P - People with passion, and
  5. Communication... to co-ordinate the leap forward

You get the following...

Tools

  • Improving your effectiveness
  • One-page plan
  • Prioritising in a group
  • Decisions decisions!
  • My thinking preferences
  • Budgeting Templates
  • Break-even point
  • Du Pont Sensitivity Analysis
  • Getting your ideas across
  • Shared vision and values
  • What's in it for me?
  • Negotiation

Tips and useful info

  • Top-tips for relationships
  • Conflict resolution
  • The right conversations
  • Death of performance assessments
  • Delegation
  • Whole-brain thinking
  • Employing the right staff
  • Health and Safety (OSH)
  • Teams that work
  • Bullying
  • More on Leapship
  • Creativity
  • Who I am
  • How I fit into the picture
  • Boards need Leapship
  • Why leapnfrog?


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